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a)plan Coaching: Empowering Changemakers to Drive Organizational Transformation

Sara Ellis Conant, Co-Founder, a)plan coachingSara Ellis Conant, Co-Founder, a)plan coaching
Have you considered the impact that a coaching program can have on your organization as you aim to reach new heights? There’s a reason some of today’s top organizations rely on coaching for a number of key outcomes, including:
● Developing their managers
● Managing change and ambiguity
● Empowering employees to grow
● Strengthening their Diversity & Inclusion initiatives
● And more…

At a)plan coaching, we are proud to provide premium, scalable coaching to some of the most accomplished organizations in the world, including Nike, MetLife, UC Berkeley, Stanford University, and many more. In this Vendor Viewpoint, discover seven of the top reasons that leading organizations try coaching with a)plan.

1. Breadth & Depth of Experience

a)plan coaches bring breadth and depth of experience in every sense of the word. Our coaches average more than 10 years of coaching experience, and many have upwards of 30 years. Our coaches have guided leaders at Fortune 100 companies, and while we have tons of corporate experience, we’ve supported just as many non-profits, early stage startups, and everything in between.

2. Consistent Methodology

All a)plan coaches have embraced our own unique method, highlighted and influenced by leading trends in neuroscience, neuroplasticity, habit change, micro-steps, and positive reinforcement.

Consistency is key to so much of our success as a coaching company. The organizational transformations we help facilitate would not be possible without a shared playbook, vocabulary, and tools. While our approach is highly effective in 1:1 coaching, it’s the consistency that makes the outcome much greater than the sum of its parts. Our approach was intentionally designed to help create coaching cultures that diffuse throughout entire organizations.

3. Tech to Support the Coaching

The a)plan app leverages best practices around neuroscience and habit change. Whether it’s logging progress, reflecting on gratitude, or receiving positive reinforcement directly from your coach, the a)plan app provides a platform to supplement the coaching experience.

Our app is beautiful and simple—we built it that way on purpose. We recognize that an over-engineered app is not necessarily what coaching clients want. Rather, it’s about the behavior that the tech encourages. And most importantly, we made it simple enough for everyone to use with ease, no matter the level of technological literacy.

4. Customized Engagements

a)plan was built to support teams, organizations, and engagements of all sizes. While we have served enterprise companies like Nike, Metlife, and Autodesk, we’ve also coached with early-stage startups, non-profits, and government organizations.

We find the perfect solution for clients through customization, then we lean on our consistent approach to seamlessly scale our service and work towards the client’s desired outcomes. While some of our competitors offer a one-stop-shop service with little room for customization, we understand that meeting a customer’s goals almost always requires a bespoke approach.

5. Accessibility, Both in Price and Approach

Our mission is to democratize coaching for changemakers and innovative companies across a wide range of industries. That means making coaching accessible to everyone, both in terms of pricing and approach.

Pricing varies depending on duration of contract and size of the team (remember, we value customization!). But generally, a)plan costs $1,000/month per person for managers and executives, and $500/month for individual contributors. In the world of coaching, our pricing severely undercuts much of the competition, especially when factoring in the quality and experience of our coaching staff.

In addition to pricing, our coaching also offers an accessible approach. Our tech is easy to use and our approach is simple to understand. An accessible experience means our coaches are always available to clients throughout the week via text, audio, and video communication channels. It also means having a single location to track progress, review notifications, and keep notes. Once again, the a)plan app provides this all-in-one experience.

6. Commitment to Diversity, Equity, Inclusion, & Belonging (DEIB)

At a)plan, much of what we do is inspired by what we believe is “right” in the world. This includes elevating marginalized voices, challenging implicit bias, improving representation in positions of power, and more. Many of these ideals fall under the umbrella of DEIB, and our support for these values is unwavering.


a)plan roots out the organizational habits that might be counter to a healthy culture, then we help change them over time and empower employees to change, grow, and transform.

Our coaches range widely in age, gender identification, race, sexual orientation, and physical ability. It’s from this diversified mix of perspectives that we are able to show up authentically, especially in our DEIB engagements.

The a)plan method helps uncover habits at the organizational level. In working with teams and employees, we begin to identify bigger-picture trends that, traditionally speaking, have been difficult for companies to discover. a)plan roots out the organizational habits that might be counter to a healthy culture, then we help change them over time and empower employees to change, grow, and transform. This process is proven to be highly effective at organizations working to better live up to DEIB values.

7. Focus on Changemakers

At the end of the day, who is this all for? a)plan exists to support changemakers; the movers and shakers who are pushing the world forward for the better. That means those on the frontlines of championing DEIB values, those who prioritize employee wellness, those who seek to make positive change as well as profit, and those who are committed to the forever work of self improvement and progress.

We help effect change at the personal, team, and organizational levels. And the more organizations we help transform, the more we hope to aid in the rising tide of positive change on a broader level.

Embracing the Moment with Coaching

We are living in a time of real change. Organizations are speaking up for their values in ways we haven’t seen before. Topics like mental health, burnout, and environmental sustainability were long overdue to enter the limelight. But we’ve reached that inflection point, and positive change is on the horizon.

Coaching is our way to support positive change in individuals, teams, organizations, and society as a whole. To join the movement and explore a coaching program for yourself or your organization, send us a note—we’d love to meet you!

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a)plan coaching: Empowering Leaders to Build Inclusive Cultures